Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Today tourism is a vibrant business with a high potential for growth and further development. The Royal Government of Bhutan adheres strongly to a policy of high value, low impact/volume tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan.
A green, sustainable, inclusive and a high value tourism destination
To develop and promote High value, Low impact tourism
To create an enabling environment for a vibrant tourism industry; and
To promote Bhutan as a year round destination and foster regional spread of tourism